For the first time in over 10 years, Google’s global search market share has fallen below 90%—a small dip that’s signaling a major shift in how people seek answers.
📊 What the Numbers Say
- According to Statcounter, Google’s share dropped to 89.34% in Oct 2024, 89.99% in Nov, and 89.73% in Dec.
- In mid‑2025, Google holds around 89.5% market share. Bing has ~4%, Yandex ~2.5%, Yahoo ~1.3%, DuckDuckGo ~0.8%.
🧠 What’s Fueling the Change?
- AI tools like ChatGPT are handling an estimated 15–20% of Google’s daily search volume.
- ChatGPT users now send over 2.5 billion prompts/day, including 330 million from the U.S. alone.
🏛️ How Google Is Responding
- Alphabet Q2 2025 revenue: $96.4B (+14% YoY), with $28.2B in net profit (+19%).
- Search ad revenue reached $54.2B in the same quarter.
- AI Overviews and Gemini now serve over 100M+ users in India and the U.S. Monthly Gemini usage has crossed 450 million.
- “Zero-click” searches are on the rise, reducing traffic to news/media sites—from 2.3B visits to under 1.7B in a year.
✅ Why It Matters
Even a small dip means a lot when the base is so large. This change tells us that more users are turning to AI-driven platforms for direct answers rather than traditional search engines.
We may soon stop saying “Google it” and start saying “Ask AI.”
🎯 Final Thoughts
- Google still dominates, but the shift has started.
- AI tools are reshaping search habits.
- It’s time for businesses and creators to adapt SEO for AI platforms.
Let’s keep watching—because the way we search is changing fast.
